LasX Europe welcomes Dave Birch to help expand its global reach

LasX Europe's new Business Development Manager

Dave Birch, LasX Europe's new Business Development Manager (left) and William Dinauer, Managing Director LasX Europe GmbH

ST PAUL, Minnesota, March 20, 2019 — LasX Europe's Managing Director William Dinauer has his eyes set on the global market. Since launching Frankfurt-based sales and service company LasX Europe GmbH in 2017, Mr. Dinauer is committed to delivering innovative laser solutions and exceptional customer service to Europe.

The only problem? Mr. Dinauer needs help. "Recognizing the numerous laser opportunities throughout Europe, I saw a full- time need for a Business Development Manager based in Europe. Dave Birch, with his wealth of experience in laser processing, outstanding reputation for developing innovative laser applications and equipment, and respected knowledge of European manufacturers, became the obvious and best choice for this role," said Dinauer.

Dave Birch joins the LasX family, bringing with him a proven track record and a passion for relationship building. "I have been involved with narrow web digital printing since its infancy. My extensive background in management and implementation allows me to understand customer needs and expectations. As the new Business Development Manager for LasX Europe, I look forward to connecting with key accounts and distributers and building friendly, fruitful long-term relationships." In addition to his strategic sales efforts, Mr. Birch will support LasX Europe's current distributors TLM Laser in the United Kingdom and Dr. Wirth in Germany.

The decision to bring Mr. Birch on board illustrates Mr. Dinauer's focus on expanding LasX Europe's international reach. "We will use Dave's strength in label manufacturing to quickly show European customers our unique capabilities to laser cut labels and other pressure-sensitive materials." Mr. Birch echoes a similar vision. "I have been watching LasX for some time and am very impressed with their multi- market technical solutions. I have not seen LasX in the European digital print and finishing market and I will endeavor to change that."