Michael Aumann brings industry leadership to LasX as new senior vice president

Michael Aumann

Michael Aumann, new Senior Vice President at LasX Industries, Inc.

ST PAUL, Minnesota, April 8, 2020 — LasX is dedicated to delivering world-class laser technology solutions. Michael Aumann is committed to communicating this to customers in existing and emerging markets.

As Senior Vice President, Mr. Aumann recognizes the importance of optimizing LasX's entrepreneurial environment. One of Mr. Aumann's first priorities will be to ensure the company's growth is aligned with a focus on strategy, organization, and execution. "Our operational focus will be critical as we capitalize on expanding LasX technology into multiple markets and continue driving innovation through the entrepreneurial environment that has made LasX so successful," said Aumann.

Mr. Aumann will work closely with LasX president Ryan Falch to grow and expand the LasX brand. "We have a lot of exciting work to do to introduce our configure-to-order products to the market, evolve our customer experience program, and expand our in-house manufacturing capabilities. Adding Michael to the executive team will play a critical role in our success,” said Falch.

The decision to bring Mr. Aumann on board illustrates LasX's commitment to building a strong company culture. Mr. Aumann brings a wealth of industry experience as the former CEO and President of Brandtjen & Kluge and current member of both the Board of Directors for the Association for Print Technologies (AP Tech) and the Board of Directors for the Foil and Specialty Effects Association (FSEA). "Ryan and I believe our shared vision of developing a customer-driven culture that leverages LasX's world-class technology will result in productive and profitable solutions for our customers,” concluded Aumann.