Samantha Dias brings marketing prowess to LasX as new product manager

LasX's new Product Manager

Samantha Dias, new Product Manager at LasX Industries, Inc.

ST PAUL, Minnesota, July 12, 2019 — After twenty years in operation, LasX™ is ready to amplify its portfolio so that it continues to bring transformation and innovation to the global market. In order to become a more agile player in the laser landscape, the need for a strong marketing and sales-enablement expert became clear – which is where Samantha Dias shines.

As the new product manager for LasX's modular platforms, Ms. Dias in collaboration with Kelvin Johnson VP of growth and product strategy, will play a critical role in productizing laser solutions. "Samantha and I will work together to execute go-to-market strategies with key platform launches and create a systematic robust approach to our product development cycle," said Johnson. Ms. Dias's top initiative is spearheading the standardization and launch of LasX's CartonsInMinutes® and flexible packaging solutions.

LasX is a technology company on the move and Ms. Dias is committed to advancing its talents, vision, and technology. "As a marketer at heart, the challenge to unite technology and purpose is what drove me to LasX. The possibility of delivering innovative and sustainable solutions to our customers excites me. I'm delighted to help build a company greater than the sum of its parts," concluded Dias.