LasX and P&G launch LaserSharp® Marking for Tide Ultra OXI Boost, now available in stores
“LaserSharp® Marking delivers high-resolution, production-speed laser marking across large areas, making it easy to create bold, customized graphics with minimal setup and effortless changeover.”
ST PAUL, Minnesota, September 26, 2025
After a multi-year collaboration, Procter & Gamble and LasX Industries bring LaserSharp® Marking to market on laundry detergent caps—enhancing dosing clarity, enabling dynamic consumer messaging, and supporting sustainable packaging with mono-material laser marking technology.
A technology success story in partnership with P&G
LasX Industries is proud to announce the successful commercial launch of a product resulting from a four-year development collaboration with Procter & Gamble. Now on store shelves, the updated Tide® Ultra OXI Boost laundry detergent features laser-marked caps powered by LasX’s high-speed, high-resolution laser marking technology.
Originally approached by Procter & Gamble to help redefine direct-to-consumer communication on packaging, LasX worked closely with their team to replace traditional injection-molded dosing bars with digitally-configured laser markings. This innovation not only improves clarity for consumers on proper liquid dosing levels, but also unlocks additional marketing space on the cap—enabling flexible, high-impact messaging directly on the product.
“LaserSharp® Marking delivers high-resolution, production-speed laser marking across large areas, making it easy to create bold, customized graphics with minimal setup and effortless changeover,” explained Tom Weigman, VP of Technology at LasX.
The joint laser marking technology was first announced in 2024 and is now being scaled to 24/7 production on a fully-automated machine, underscoring strong demand and robust system performance. The laser markings are applied directly to polypropylene caps—a mono-material solution that supports sustainability goals and reduces the environmental footprint.
The LasX LaserSharp® Advantage
The benefits of LaserSharp® Marking are clear:
Permanent high-resolution surface marking ensures visual appeal and legibility
Digital configuration maximizes agility to respond to changing text and graphics
Consistent, high-quality results at high production speeds
Design flexibility even in difficult-to-reach areas of packaging
About LasX Industries
LasX has remained committed to shaping the future of digital manufacturing since 1998. Our patented laser technology, intelligent software, and robotic innovations are accelerating manufacturing efficiency at over 300 facilities worldwide.
For more information, visit lasx.com/expertise/laser-marking or contact William Dinauer, LasX CEO, at sales@lasx.com.